帝一娱乐下载报道China Direct Selling Development Report_帝一娱乐下载官网资讯

　　Produced by：Global Direct Selling Research Institute

　　Supported by：DIR Group Management Co., Ltd.

　　Issuing date：March 2015

　　Content

　　1 2012~2014 China Direct Selling Development Environment Analysis 3

　　1.1 Economic Environment Analysis 3

　　1.1.1 China Economic Development Level Analysis 3

　　1.1.2 Direct Selling Related Industry Development Situation Analysis 4

　　1.2 Policy Environment Analysis 5

　　1.3.1 Increasing Approval Rate in Direct Selling License 5

　　1.3.2 Enforcement on Cracking Down Pyramid Selling And Standardize Direct Selling 7

　　2 2012~2014 China Direct Sales Performance Development Situation 7

　　2.1 Overview of Licensed Enterprises Past Sales Performance 7

　　2.2 Overview of Licensed Enterprises 2012~2014 Sales Performance 8

　　3 2012~2014 China Direct Selling Products Situation 10

　　3.1 2012~2014 Licensed Enterprises Official Website Products Structure 10

　　3.2 2014 Licensed Enterprises New Products Analysis 11

　　4 Licensed Enterprises Location Area Situation 12

　　5 China Direct Selling e-Business Development Situation 13

　　5.1 Licensed Enterprises Traditional e-Business Platform Application Situation Analysis 13

　　5.2 Licensed Enterprises Mobile e-Business Platform Application Situation Analysis 13

　　6 China Direct Selling Industry Brand Building Situation Analysis 14

　　7 Summary of 2012~2014 China Direct Selling Development Features 15

　　1 2012~2014 China Direct Selling Development Environment Analysis

　　1.1 Economic Environment Analysis

　　1.1.1 China Economic Development Level Analysis

　　

　　

　　

　　

　　1.1.2 Direct Selling Related Industry Development Situation Analysis

　　

　　

　　

　　

　　1.2 Policy Environment Analysis

　　1.3.1 Increasing Approval Rate in Direct Selling License

　　

　　

　　

　　

　　1.3.2 Enforcement on Cracking Down Pyramid Selling And Standardize Direct Selling

　　2 2012~2014 China Direct Sales Performance Development Situation

　　2.1 Overview of Licensed Enterprises Past Sales Performance

　　

　　

2014 Performance Ranking	Company Name	2014 Sales (100 Million)	2013 Sales (100 Million)	2012 Sales (100 Million)	2014 Growth Rate
1	Amway	280	295	271	-5.08%
2	Perfect	232	174	132	33.33%
3	Infinitus	176	128	98	37.50%
4	Quanjian	135	50	——	170.00%
5	Joymain	120	55	12	118.18%
6	Mary Kay	118	75	70	57.33%
7	Tiens	72	58	26	24.14%
8	Guozhen	58	41.8	38.4	38.76%
9	Nuskin	47.5	64	21	-25.78%
10	Herbalife	41.5	34.5	21.1	20.29%
11	Rolmex	35	30	15	16.67%
12	Foryou	30	40	24	-25.00%
12	Shaklee	30	34	17	-11.76%
14	Apollo	28	18	18	55.56%
15	Yofoto	26.4	27	27	-2.22%
16	Sun Hope	18	10.8	10.8	66.67%
17	Baby Care	15	6	1.8	150.00%
18	Longrich	14.6	18	21	-18.89%
19	ProHealth	13.8	10.5	10	31.43%
20	Melaleuca	13	6.3	5.6	106.35%
21	Yandi	11	2	1	450.00%
22	Anran	10.5	6	2.98	75.00%
23	Resgreen	10	6	4	66.67%
24	Alphay	8.25	5.5	5.5	50.00%
25	Merro	7.2	5.5	——	30.91%
26	Kangting	7	2.5	——	180.00%
27	Kelti	6.5	2	0.8	225.00%
28	Kangmei	6	——	——	——
29	King Sun	5.2	5	5	4.00%
30	Tenfutenmax	5	1.3	——	284.62%
31	Kaslyju	4.7	3	3.3	56.67%
32	Loveast	4	5	2.4	-20.00%
33	Vigor	3.5	3.7	——	-5.41%
34	Kangli	3.2	2.8	2.5	14.29%
35	Riso	3	——	——	——
36	Oriflame	2.88	2	1.9	44.00%
37	Avon	2.5	4	8	-37.50%
38	Spring Town	2.2	2	——	10.00%
39	Jochi	1.5	0.5	——	200.00%
40	CNI	1.2	0.6	——	100.00%
41	Golden Aloe	0.8	——	——	——
41	Synsun	0.8	0.6	——	33.33%
43	FNY	0.7	——	——	——
44	Sanzhu	0.5	——	——	——
45	Pola	0.1	——	——	——
——	Orient Life	——	——	——	——
——	HPGC	——	——	——	——
——	Amore	——	——	——	——

　　3 2012~2014 China Direct Selling Products Situation

　　3.1 2012~2014 Licensed Enterprises Official Website Products Structure

　　

　

　　3.2 2014 Licensed Enterprises New Products Analysis

　　

　　

　　4 Licensed Enterprises Location Area Situation

　　

　　5 China Direct Selling e-Business Development Situation

　　5.1 Licensed Enterprises Traditional e-Business Platform Application Situation Analysis

　　

　　

　　(Blue=Domestic Enterprises, Red=Overseas-funded Enterprises)

　　5.2 Licensed Enterprises Mobile e-Business Platform Application Situation Analysis

　　

　　

　　6 China Direct Selling Industry Brand Building Situation Analysis

　　(1)Charity Brand Building

　　(2)Hard Advertisement Building

　　(3)Brand Sponsoring in Health TV Programs

　　(4)Combine Charity with Sports

　　(5)Public Relation Building

　　7 Summary of 2012~2014 China Direct Selling Development Features

　　(1)Flexible License Policy And Strict Management

　　(2)Public Opinion Becomes Worse

　　(3)Product First

　　(4)Brand Building Will Be Paid More Attention to

　　(5)Industrialized

　　(6)Can’t Be Apart From E-Commerce

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　　As a branch of DIR Group, Global Direct Selling Research Institute is focusing on global direct selling research field. The priority is to observing world direct selling dynamics, research the pattern of world direct selling development, provide professional data and theory support, help direct selling companies globalize and build a communication platform for direct selling industry.

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